Features:

• ISBN13: 9780470499313
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Editor Reviews:

Product Description:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Rating : - The bottom line on inbound marketing
I saw Dharmesh Shah speak at Affiliate Summit West in January 2010 and scored a free copy of this book. Mine was free but if you have heard about inbound marketing and want to know what it really is, you need to buy this book. Dharmesh pulls no punches. He tells the truth that inbound marketing is hard work but for those willing to pay the price there will be big payoffs for their business.

LOVED his advice on how to hire or vet "digital citizens" to help you with your inbound marketing. If you are thinking about hiring a PR firm to help you, make sure they practice what they preach and are digital citizens themselves. There are a lot of people selling this stuff that don't actually do it themselves.

He ends the book with a step-by-step guide to inbound marketing for those just getting started. I love his emphasis on content over design, and his strong support for blogging.

One of the best social media for business books you can buy.