Features :

• ISBN13: 9780470499313
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Editor Reviews :

Product Description:
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Rating : - I choose this book for my class
It's difficult to find textbooks on computer topics that are appropriate for an adult education course. Most of my students come to class after a full day of work - or rushed in the middle of their work day. Many of them are business owners who are wondering how they are going to fit yet another business task into their schedules. I chose Inbound Marketing for my Social Networking for Business class because it is 1) easy to read, and 2) just the right amount of information for my students.