Features:

• ISBN13: 9780470529393
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Editor Reviews:

Product Description:
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Rating : - Be an Analysis Ninja!
Avinash has crafted a wonderful book that is helpful for readers of varying backgrounds in Web Analytics. While written at a level that is easily understandable for beginners, he goes into enough depth to ensure that even the most seasoned analytics professionals emerge with new nuggets of gold.

As a beginner myself, I found that after reading, I am much more able to not only accomplish my daily tasks, but also go above and beyod the basic reporting that is easy to fall in to.

Do not be intimidated by the fact that the book resembles a textbook in appearance. Avinash keeps the reader entertained throughout and it is written in a very conversational tone.

Enjoy.