Features:

• ISBN13: 9780470413982
• Condition: USED - LIKE NEW
• Notes:
• Click here to view our Condition Guide and Shipping Prices

Editor Reviews:

Product Description:
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Online Advertising & Pay-Per-Click
• Mobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to

• Maximizing Internet potential for your business and ranking high in searches
• Tracking how your ads, pages, and products perform
• Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read
• Creating a blog or podcast that helps you connect with clients
• Using social media outlets including StumbleUpon, Facebook, and Twitter
• Leveraging mobile technology
• Generating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Rating : - Too Big for a Door Stop
For the money, this is physically the largest book I've ever purchased. This book not only SAYS it is 8 books in one, it really is! And, like all the Dummies books, it is easy to read and very informative. We are launching a new website ([...]) later this month and found to book to be everything it promises. The books on technical things are too technical for me, but I'm passing the information on to our web designer. The books on PR and SEO and content are excellent. I WILL keep it on my desk and refer to it often.